by Matt Hein
St. Luke Lutheran Church has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
Taking place December 2, 2014 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are now synonymous with holiday shopping.
Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.
The concept has gained steam and more than 10,000 organizations have joined the movement, including our St. Luke multisite and the Lutheran Church-Missouri Synod. Together these organizations are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.
St. Luke recognizes that people are called to invest their time, use their talents and give of their financial resources in a wide variety of giving styles.
“Family providers” may choose to work through their family unit to adopt an organization or cause as part of their family giving plan.
“Burden sharers” might identify a need in the church or community and invite others to join in meeting that specific need.
“Firstfruits givers” may move above and beyond what they already give to their church to multiply the efforts of so many others as generosity spurs more generosity.
Whether it is by making a generous financial gift to the church or another organization, using your time to serve with your family to impact your neighborhood and community, or choosing to invest in a new relationship that helps change someone’s life, please prayerfully consider how you can contribute to #GivingTuesday this year and connect someone to Jesus.
Remember to share this opportunity on social media using the hashtag #GivingTuesday.